The K-pop ambassador for the BMW XM is G-Dragon π€π. He is a famous singer from the group Big Bang and is known for his love of high-end cars ππ¨. G-Dragon was chosen because he is a strong and charismatic figure who matches the BMW XM’s unique identity, which combines powerful performance with innovative technology π»π.
The BMW XM is a very powerful car, considered BMW’s most powerful model to date π. It was launched in South Korea in March 2023 and is part of BMW’s M series, which focuses on high-performance vehicles ππ₯. G-Dragon’s role as ambassador involves promoting the BMW XM through various content and news, highlighting its innovative features and strong performance πΊπ°.
However, BMW Korea recently distanced itself from G-Dragon due to some personal issues he faced, which affected the company’s brand image π€. Despite this, G-Dragon still drives BMW cars and has been seen with them in public ππ.