The BMW XM is targeted at several key markets around the world, including the United States, China, and the Middle East 🌎. The U.S. is expected to be the largest market for the XM, accounting for about 26% of global sales, which is close to the actual figure of 25.27% 📊. China follows closely, with a projected market share of around 24%, while the Middle East is also a significant target, though with a smaller share of about 8% 📈.
The XM is designed to appeal to a new set of customers, particularly those who are drawn to luxury and high-performance SUVs 🚗. This includes people who might otherwise buy vehicles like the Lamborghini Urus or Mercedes G-Class 🚗. The XM’s unique design and features are intended to attract buyers who value style and exclusivity, rather than just performance 🎨.
In terms of sales, the BMW XM has seen some growth, with a 15.8% increase in sales in 2024, reaching a total of 7,813 units globally 📊. Despite this, it remains one of the brand’s least popular models, partly due to its polarizing design and high price, starting at around $161,425 in the U.S. 💸.
Overall, the BMW XM is positioned as a luxury SUV that combines performance with style, targeting affluent buyers in key markets 🌟.